Storycraft was founded by Lemady Rochard, an award-nominated illustrator, educator, and community artist originally from the UK and now based in the foothills of the Alps in Switzerland. Lemady combines her background in theatre, art, and storytelling with a deep understanding of how children learn and grow.

Her teaching philosophy is rooted in the belief that every child has a story to tell—and that by giving them space to imagine, create, and share, we empower them to become more confident, expressive, and empathetic individuals. Through Storycraft, she’s created an inclusive space where children of all backgrounds can flourish through creativity.

Whether she’s leading a story circle, guiding a character-building session, or playing the role of a wise sea creature, Lemady brings enthusiasm, warmth, and years of artistic experience to every session.